To begin, I wanted to first find the link between how people felt about healthy food and how it influenced the way they ordered food delivery. In order to do this, I created an online survey using Typeform and targeting health-conscious people to find out how they were currently ordering food from delivery apps.

My takeaway from the survey were as follows:

I was able to come away with my key findings by organizing my survey data into graphs which helped visualize my discoveries.

Despite users' desire to eat healthy for all of their meals, I was unable to figure out why they didn't order at breakfast and most orders were placed at lunch and dinner.

Doordash was the leader with 56% of participants using it to order meals.

Most respondents struggled to find healthy food on delivery apps and felt that delivery services were not promoting their users to eat healthy.

Respondents who previously had rated healthy eating as a priority no longer found it to be a priority and instead preferred comfort food when they ordered. Having a lack of healthy options on the app may account for this, but there is not enough evidence to support that conclusion.

The three interviews I conducted with respondents to my survey lasted between 30 minutes and an hour. After these sessions, I was able to extract three key points that I then formulated into quotes that captured the pain points of users.

As part of my analysis, I created an affinity map that categorizes and groups my findings to identify and make connections between what users want and what they experience.

The most important part of this interview was first asking users to describe how they were currently ordering healthy food and then asking them to share their screen and walk me through how they placed an order. This helped me pick up on differences between what they thought they did and what they were actually doing. I was also able to learn through these interviews how much Yelp was relied on by users due to the large number of unreliable app reviews. As a result, I was able to build a more accurate user journey map of their healthy food ordering process.

According to the journey map, users are most uncomfortable in three areas:

To address the three pain points, I created three criteria for an effective design:

In order to solve user pain points with solutions that fit the design criteria, I created a new user flow that would simplify the experience and address user pain points.

Through the final frames, I addressed the three objectives of reliable, accessible, and recognizable by taking into account the problems users had with trusting rating systems on existing delivery apps, and incorporating Yelp API so users could access reviews without leaving the app. In addition, I created a category that highlights nearby healthy options for busy users to find something to eat quickly. Lastly, adding tags helps users quickly recognize what makes each item healthy.